about us

Our mission is to provide:

‘Quality jewellery for empowered women’

Jewellery is often worn as a form of self-expression, and our jewellery enables you to express your sassy personality and identity.  Our brand is designed for empowered woman who are strong and positive, enabling you to convey your inner confidence with style. 

Sassy Rocks was inspired by our ‘mini sass’, who at age seven declared she had no interest in being a princess because it’s queens that rule kingdoms.  Her smile inducing one liners and self-assured manner have led to her regularly being described as sassy by others.  We were never sure whether this was meant as a compliment.

Look up the definition of sassy and all sorts of words will come up.  Smart, lively, feisty, and bold to name just a few.  Sassy comes from the word ‘saucy’ and in the past was considered a negative characteristic.  Being outspoken and assertive was not always seen as a positive trait for a woman to have (why not you say?!), however with time it has transformed into a multi-faceted word viewed more as a positive quality. 

We are owning the word sassy.  All women should feel proud of who they are, be confident to express their views, and believe in themselves.  We want our mini to be herself as she grows up, to dream big and completely determined to conquer the world. 

Through positive affirmations, our jewellery celebrates female empowerment so that you can express who you are and embrace a positive mindset.